In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams Google root for, the coffee shops they were loyal to, and the TV shows they can’t stop watching.
So far Google+ has focused on connecting people with other people. But Google want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today Google’s rolling out Google+ Pages worldwide.
Google confirmed that it’s planning to roll out business profiles to its new Google+ social network. The news is bittersweet for small to midsize businesses (SMBs). Bitter, because it takes time to create new profiles and learn a new ecosystem. Sweet, because what Google can potentially offer through pages for SMBs is significantly more compelling than Facebook’s Pages. That’s even despite Google+ just getting off the ground, while Facebook counts more than 800 million users.
Why? Since Google’s inception in 1998, the company has concentrated on building all the services we already utilize for both personal and business purposes. All it needs to do now is tie them all together. Google has asked users not to create business profiles, which are set for release later this year.
For the past decade, Google has been working on building out the tools users use, rather than the connections among them. Google+ skeptics arguing that the social network has arrived too late are missing the full picture. The ultimate success of the modern social network will depend as much on its supportive services–in which Google has an advantage–as it will on its aggregate users. So, while Facebook has expended considerable energy testing how users want to use the central functionalities of a social network, Google has been able to duplicate what’s proven to work, test new features, and fold that into a robust suite of functionalities.
Check out Envigeek’s Google+ business page.